Studies have shown that web pages that have videos on them are more likely to be ranked on the first page rather than the other ones that don’t have any video on them. Since 2009, this has been the case and is still applicable today. The reason behind this is that most people like to watch videos rather than just read the articles or blog posts. Aside from google, YouTube has been greatly used as a search engine that is why it is no surprise that pages that have videos are more popular.
Many SEO agencies such as the Organic Media Group SEO agency are using this strategy to help boost the ranking of a certain page. It is a great strategy that is effective and should really be considered by those who are serious in increasing their rank.
To get the most out of the videos, you should host the videos on your own domain. With this, the traffic caused will be directed to your website and not to YouTube. Using videos will be very helpful to your page because it adds more value to your page in the eyes of your audience. The more valuable the content of your page is, the more likely it is for your page to be viewed on the first pages of search engine results. No matter what it is, an article, pictures, videos, infographics or podcasts, the quality greatly matters.
Today, you can see that there are lots of video tutorials. They have become really famous and trendy because they are able to answer the question of those who are looking for answers. The videos answer search queries that start with “how to” or “why”.
If you are to create your own videos, you need to think about what the viewers will get out of your videos. Would you be able to answer their question or are you just going to confuse them even more? One tip you should remember in making videos is to make them short and concise. Videos that are under five minutes are more often watched than those that last for a very long time.
Another way to increase the rank of your videos is to transcribe them. Uploading a transcript of the video can be done by directly typing captions on your videos or you can upload the transcript along with the video too. This will help your video become more searchable by making use of the keywords in the transcript. It can provide your viewers with information even if they do not want to watch the video.
You can create lots of videos to make a series and this would also be very helpful for your viewers because they can easily browse through your collection of videos. You should know how to organize your videos properly into different categories and add tags to them so that they can easily be found. Make sure that there are target keywords in the titles and URLs to make it easier for search engines to find your videos.