Using Videos For Your SEO Strategy Read more

Using Videos For Your SEO Strategy

Studies have shown that web pages that have videos on them are more likely to be ranked on the first page rather than the other ones that don’t have any video on them.  Since 2009, this has been the case and is still applicable today. The reason behind this is that most people like to watch videos rather than just read the articles or blog posts. Aside from google, YouTube has been greatly used as a search engine that is why it is no surprise that pages that have videos are more popular.

Many SEO agencies such as the Organic Media Group SEO agency are using this strategy to help boost the ranking of a certain page. It is a great strategy that is effective and should really be considered by those who are serious in increasing their rank.

To get the most out of the videos, you should host the videos on your own domain. With this, the traffic caused will be directed to your website and not to YouTube. Using videos will be very helpful to your page because it adds more value to your page in the eyes of your audience. The more valuable the content of your page is, the more likely it is for your page to be viewed on the first pages of search engine results. No matter what it is, an article, pictures, videos, infographics or podcasts, the quality greatly matters.

Today, you can see that there are lots of video tutorials. They have become really famous and trendy because they are able to answer the question of those who are looking for answers. The videos answer search queries that start with “how to” or “why”.

If you are to create your own videos, you need to think about what the viewers will get out of your videos. Would you be able to answer their question or are you just going to confuse them even more? One tip you should remember in making videos is to make them short and concise. Videos that are under five minutes are more often watched than those that last for a very long time.

Transcribing Videos

Another way to increase the rank of your videos is to transcribe them. Uploading a transcript of the video can be done by directly typing captions on your videos or you can upload the transcript along with the video too. This will help your video become more searchable by making use of the keywords in the transcript. It can provide your viewers with information even if they do not want to watch the video.

You can create lots of videos to make a series and this would also be very helpful for your viewers because they can easily browse through your collection of videos. You should know how to organize your videos properly into different categories and add tags to them so that they can easily be found. Make sure that there are target keywords in the titles and URLs to make it easier for search engines to find your videos.

Who Is A Voice Over Artist Read more

Who Is A Voice Over Artist

We have often heard about the actors and actresses and have actually seen them on the silver screen in the tv shows, dramas, movies, etc. Others are the ones acting in advertisements and other commercial breaks. But have you ever though who is the one narrating or speaking when the product is being displayed? Whose voice is it in the background when the story is being narrated in a movie? Who is it who speaks for the animation characters in the movie? These are voice over artists.
The voices over artists are the ones who would be giving just their voices for the short ad or a whole documentary/movie. These are the ones who would not be actually present in the movie. We can only hear their voices. These artists are not actually a part of the act nut still form an important part of the project.

A voice over artist can be just considered a voice behind the scenes. The voice over projects have been quite prevalent since centuries as shows of games and plays were often announced and narrated by just A few handful of persons whom the public could never see. The voice over began to be an important part of skits and plays for travelling groups. So, it is quite evident from the history that the practice of voice over and giving a voice is not a new thing to be heard of.

In the modern times, the voice overs are mainly done for masking a specific audio part. In this, the main audio of the actor or character is overdubbed with the new voice of the voice over artist and is placed in the tack in such a way that it seems as if it was a part of the original. Apart from these projects, voice overs are mainly used for narrations of movies and documentaries. All the major movie studios and documentary makers have a few voices selected for the different parts of the story and the narration of a scene, a time leap or a story is done by them. The narration part is very frequent in documentaries made by channels like Discovery and Nat Geo who are into exploring new technologies, theories and species on the planet. While choosing the voices for such projects, the project director makes sure that the voice is clear, audible and the artist has the required narrative skills in order to captivate the listener’s mind and engross him to the full extent.

Animation movies and e learning packages are the other projects on which voice over artists are needed. This is because the voice over artist would be the one that leads the animated character in an animated projected whereas he would be guiding on each and every step in an e leaning package.

Options of so many projects is the reason why many voice over actors agency online are now open and available to work on projects for narrations as well as characterization. Thus, it is clear that voice over artists do not take the front credit but are surely of a great importance to any project.

4 Essential Qualities of an Excellent SEO Specialist Website Read more

4 Essential Qualities of an Excellent SEO Specialist Website

There are so many benefits of having a website. You can increase the number of your customers or clients and increase your profits as well. It is your chance to showcase your products or services to your potential customers around the world. However, since there are so many good websites nowadays you must focus on creating one that will stand out among the rest. You should make sure to be able to create an excellent website. Incorporate the following qualities of an excellent website as you create your own:

An excellent website is informative.

Do you think you can deliver the best Santa Barbara SEO Services to all your clients? If so, then show to your potential clients what you’ve got to offer them by featuring your best services. You must be able to inform them of the unique features you are offering as well. Provide them with the kind of information they want to know about SEO. Include the advantages of SEO. Show to them how it can improve their ranking and how they can best benefit from it.

An excellent website is user friendly.

More often than not, typical visitors only try to browse through your website the first time around. If they see some quality in it, they stop and check it out for a while. If they see something that interests them they continue their search and check out everything you’ve got to offer them. Imagine visiting a site that takes ages to load. Most likely you will leave that site right away or if you stay a little while to check it out you will not stay too long at it if it loads very slowly all throughout your short visit. That is why there is great advantage in creating a site that is easy to navigate. Thus, make sure your site loads very quickly so that it can provide the best information even before the visitors change their minds and check out other sites.

An excellent website has a very good design.

Find a very appealing design to catch the attention of your visitors. As an SEO specialist, you must have a great-looking website with quality content to serve as a good example to your potential clients. Make it a very interesting website by loading it with lots of interesting designs and written content. Use readable fonts and font sizes. Choose cool colors that will make reading a pleasure. Colors that are too bright and too dark will only strain the reader’s eyes. Choose a very nice background and observe proper margin for every article you post for instance. Be sure to include appropriate pictures in every written article you post as well.

An excellent website is interactive.

Try to encourage your visitors to leave their comments or give their opinions. Some websites even have a live chat section on their website where the potential customers or clients can talk or ask questions to the owner or representative right away. This is a very effective method to attract potential customers or clients. Thus, it is a good idea to also include a live chat corner on your website.

Does cloud computing lead to downsizing? Read more

Does cloud computing lead to downsizing?

For many businesses, the idea of cloud computing has not been fully comprehended and still seems daunting. Most of the fears associated with the cloud are born out of superstitions and lacks logical basis. The cloud saves time and money, which can bring more returns to the organization. The cloud has been around for a while now and there are no indications yet that it is about to go away. Therefore, the earlier businesses embrace it the better.

The best thing about cloud computing is that it comes with so much benefits that it won’t be long before you start reaping its benefits. One of the misconceptions that people have developed about cloud computing is that it will contribute to downsizing. Well, this is not true because you still need the IT staff to run the infrastructure and other IT services. Before you consider – cloud storage comparison.

Contrary to what some people think, moving to cloud will not take away jobs. This may sound like a legitimate fear but it is completely unfounded. It is normal to think that moving to the cloud will eliminate the need of most of the IT staff in organizations, but the truth is that this is far from the truth. According to CSC index from 2011, it was revealed that only 14% of companies that adopted cloud downsized their IT departments while 20% of the companies actually hired more staff. A change in IT department may be expected but it is definitely not to the levels that some folks imagine.

Another misconception about the cloud is that the business will need to invest a ridiculously huge amount of capital. Actually, there is no need to worry about huge capital outlay because you don’t need to buy or install anything with the cloud. On the contrary, the International Data Corporation indicates that almost every Small or medium sized company saves money when using cloud. Security costs, cooling, power, hardware, and maintenance costs are all taken care of by the service provider. A single cloud computing service provider that contributes a small monthly fee can serve hundreds of thousands of businesses.

So when you consider the benefits that come with cloud computing versus its limitations, you will realize that cloud computing is worth investing in. it is not only the future, but brings a lot to the business.
Before you choose the right cloud storage for your business, it is important to understand what you are investing in. There are many cloud storage services out there but they are not all the same. The type of cloud storage services you choose depends on your business needs such as storage space, ease of accessibility, security and cloud storage service type (whether internal cloud storage or external cloud storage). It is important that you make the right decision because that is going to affect your business in a big way. After all is said and done, you need cloud storage services to remain competitive in business.

Apps and Business Success Read more

Apps and Business Success

There is always wisdom in the saying that “we accomplish all that we do through delegation—either to time or to other people.” These are the wise words of one of the most celebrated writers of our modern time—Stephen Covey—the author of bestselling book, “The 7 Habits of Highly Effective People.” He further said that “we delegate to time, when we are efficient in time management, and we delegate to other people when we think of effectiveness.” These are simple words from a great pundit, yet they hold true in our life. Let me give you a good example: not many companies in the UK, for example, have the workforce that can readily create their websites and in-house apps to have their company’s online presence enlarged. They need to outsource their software development or else hire a team of programmers to do the complicated works of software development. Yet, when they hire an in-house Team of IT, they readily risks inflating the company’s overhead expenses, which is counterproductive to one’s business. Hence, the best option would be to see beyond the company’s in-house manpower, and to look outside for the best app development uk has to offer.

Apps and Business Success Correlation

There is usually a strong correlation between apps and the success of business. With the growing number of people who search the web using their mobile phones for services and brand to cater to their individual needs, we can never really deny the intimate connection between a business success and the functions played by apps in the marketing of their businesses service and brand. Mobile users are permitted access to business and corporate information through the use of apps, which is advantageous enough to a company. Yet, this corporate information will never be readily available if the company doesn’t have an application programming interface or what we simply call API. The API allows developers to create apps which would allow potential clients to readily access some of a company’s information. Apps such as Evernote, Google Drive, FormMobi, Bump, Tripit, and many more are very useful to small businesses because these apps can help them get connected and be visible online.

Google Apps for Business

We could definitely say that helping businesses succeed is also a big business. Hence, Google, as a networking giant, has also offered Apps for Business. Some of these apps include gmail, Hangouts, Calendar, Drive, Docs, Sheets, Slides, Admin, and Vault. These apps are designed to help businesses integrate their business different functionalities, and allow workforce to collaborate with each other.

The Hard Trend in Business

A “hard trend” is a trend that is not only likely to happen but will really happen given all the present business indicators. The trend nowadays is that more and more people are using their mobile phones to search for services and brands. The hard trend is that mobile apps will definitely play a pivotal role in securing a competitive edge for one’s business. Hence, if your company has not yet considered creating an app which would transform your business marketing and advertising tactics, you should think twice and join the software development bandwagon, or suffer enough business setbacks in the years to come.

Why You Need A Professional Website Designer Read more

Why You Need A Professional Website Designer

Are you in the process of creating a website, but don’t know what to do next to make it look more professional? Are you in need of a new website? Do you want to change how your website looks like? Or are you looking for a professional website designer to add or subtract something from your site?

If you are in any of the above situations, you definitely need a professional website designer to get your website running, and competing among the best. You can easily find an affordable website design from a plethora of website design companies floating online. The web design industry, along with the mobile app development, is growing at an alarming pace and it pays to find the best developer for your website or mobile app if you are to compete with the best and the rest of online businesses. .

A website is like a brick and mortar shop front. It is one of the most integral components of your online success. You see, you need to leave a lasting impression on the visitors who land on your page. If your website does not exude professionalism, credibility, and great quality, customers may be scared away. You don’t want to create an impression that your website is one of those sites created hurriedly for scam purposes, do you? A professional website can create for you an affordable website design as you try to make your online presence felt.

Apart from the products or services you offer, a professionally designed website can be one of the differentiable areas of the business. Remember that the online world is already saturated with hundreds of millions of websites. While most of these websites are bogus, there are millions of others which are marvelous; therefore, you are up against a very stiff competition. If you can get an affordable website design that looks professional and which is of high quality, then you would have conquered one obstacle to competing online.

A professional website will make your marketing campaign a lot easier because you will not be disappointed with high bounce rates—because Google uses your bounce rates statistsics against your when it comes to search engine ranking. This is because a professionally designed site generates confidence and interest. It also assures the potential customers that you are serious with what you are doing, and you are there to stay-who wants to deal with a scam website that can disappear overnight?

Thus, a professional, quality, and credible website forms a basis of your longevity. It also ensures that your brand identity is noted. So, whether you are looking for an affordable website design for your business website, personal website, blog, forums, or galleries, there are many designers who can help. As mentioned earlier, there are many website designers online with different design packages and prices. You can browse through them and pick the one you feel will serve your needs.

Benefits Of jQuery Read more

Benefits Of jQuery

Having adequate jQuery information will be beneficial to you especially if you want to learn coding or even have a new career at it. In order for you to create animations or other interactions on your web page, you can find jQuery to help you create that code. A lot of people love jQuery of all the available JavaScript libraries because it still makes it possible for search engines to see the web pages. Unlike other applications like Flash, jQuery will still make the loading of your webpage fast. Here are other benefits of jQuery that you might not have known before.

1. Web pages are able to load faster because one line of jQuery is equal to 5 lines of conventional JavaScript code. This just means that there is no unnecessary bulk that will just make the loading time of your page slow.

2. There are a lot of plug-ins available and these plug-ins make it possible for the web pages to have effects that are similar to Flash without having to wait for a very long time to load the page. The problem with animations in Flash is the large data that will take time to load. Plug-ins in jQuery make the web pages look like it has Flash.

3. Web developers find it easier to use than any other JavaScript library.

4. jQuery’s website has a lot of examples that you will find very useful. They are also very well documented so that it will be easier for you to understand it.

5. You can use it with any browser and it is in fact the most used JavaScript library.

6. It is free or what you call open source software so you don’t have to pay anything to get what you want.

7. It is capable of displaying the web page elements even if the JavaScript is not enabled.

8. It is possible for you to chain the commands so that whatever result you get for the command will enable or start the other commands.

9. Animation is possible because you can add them to the code as commands.

10. Even the basic web pages can be more interesting through the different interactions it lets users do on the pages. It doesn’t need a lot of keystrokes to have the interactions.

11. Lots of big companies that create their software make use of jQuery because they know that it is a very reliable and great product.

12. Animation is possible and it provides it in a simpler way. It is also better to use when you are concerned about any SEO in your website.

You can make use of jQuery to make the web pages better by making it more interactive and user friendly to visitors or users. It can help create photo galleries, accordion effects, charts, music or video players, advanced animations, interactive maps, or fancy menus. It can also help with form validation scrolling of text, background animations, and many others. It is a great way to improve your webpage not just only by how it looks but how it reacts and interacts with the different users.

Benefits Of Order Management Systems Read more

Benefits Of Order Management Systems

Getting the right inventory management software information is absolutely vital to making the decision to invest in an order management system. These systems, however, will form a vital part of growing your business and expanding your abilities whilst minimizing costs, so it’s vital to make the right investment.

What’s in an order management system?

To attract and retain customers, you need to treat them right, and a major part of that will be ensuring that they receive their orders timeously, with minimal error and with assurance that the products they’re ordering are held in stock and they won’t be waiting forever on backorder. The key to achieving this will be the right order management system. Without a properly and centrally organized inventory, you’re risking selling products that are out of stock. This becomes even more problematic when you’re selling across multiple channels such as e-markets, storefronts and your own website and telephone lines. An OMS like Carta can assist you with this.

Additionally, the right OMS will keep down your stock losses and help you identify redundant or popular stock. There’s a host of other reporting functionality that an OMS can offer, too, all of which provides vital data to assist with planning your business direction and growth.

What can an order management system do for my business?

Streamlined management of orders ensures that orders are fulfilled speedily and accurately. The chance of orders being dropped are reduced, and you’re unlikely to miss vital deadlines with an automated software procedure reminding you every step of the way. You won’t miss an order filed through a different platform or mislaid by an errant staff member, and you won’t have difficulties processing returns because the original order is difficult to track or has been lost.

Picking, filling and shipping orders- especially if you work with more than one warehouse location or supplier- will also be significantly improved. A centralized source is easier to work with, and the automated nature of an order management system means that you’re able to coordinate these various sources and their needs. The same applies to getting the order on the road via shippers, couriers and more. Of course, reordering stock become easier when stock levels are automatically adjusted and monitored, too. Order management systems can even keep down incidences of inventory damage by monitoring access to inventory and preventing errors in the order.

Streamlining and automation of the inventory and order management process via the software you use is one of the simplest ways to ensure a smooth and convenient order process both for your customer and your business. The centralization of databases, the coordination of information and the convenience of access offered by an inventory management system provide peace of mind and assist in building a retained based of satisfied, happy customers.

The Challenges Faced By A ZZP In The Netherlands Read more

The Challenges Faced By A ZZP In The Netherlands

Before you make a decision to become a ZZP in the Netherlands, it is important to consider all aspects of the endeavor. It makes sense to be properly informed regarding the registration requirements of a self-employed business, necessary taxes that have to be paid and all other documentations that may be necessary for a smooth-running business operation. Self-employment as a freelancer has its share of challenges which you must be prepared to tackle. The Netherlands has an attractive investment climate and self employment is significantly encouraged for economic growth.

The importance of VAR declaration for the freelancer

In order to designate your status as a self employed freelancer, you have to apply for a VAR with the tax authorities. VAR is an official declaration which is based upon the information provided by the applicant. The 4 types of VAR are as follows:

  • Declaration of independent contractor status – income from employment (VAR-loon)
  • Declaration of independent contractor status – results from other activities (VAR-row)
  • Declaration of independent contractor status – profits from business activities (VAR-wuo)
  • Declaration of independent contractor status – income from activities at the company’s risk and expense (VAR-dga)

Your client will ask for your VAR to determine whether the Dutch Tax and Customs Administration consider you as a freelance entrepreneur or a payroll employee. Your personal situation will determine your VAR. If you have the VAR-wuo or VAR-dga you offer your clients the guarantee that you are an entrepreneur while with the VAR-loon and VAR-row, your client needs to determine whether you are classified as an entrepreneur. Applying for a VAR is free of charge and you can apply in writing or in digital form with the Dutch Tax and Customs Administration. Your VAR will arrive within 5 working days to 8 weeks at the most. VAR is only valid for a year and you are required to request for a new VAR every year.

Responsibilities of an independent one-man business

Setting up – it is compulsory to register your one-man business with the Chamber of Commerce. You can have more than one trade name and carryout different business activities but they should be carried out under the same address or on another address as a branch office of the one-man business.

Tax liability – as the freelance one-man business owner, you are responsible for all responsibilities concerning your business. Self employed professionals are also considered as entrepreneurs for the purpose of turnover taxes which mean that they have to charge and pay VAT on their income. If the income generated is low, you can apply for the small businesses tax scheme. This includes such services such as journalism and education which are exempt from VAT.

It is important to keep an updated list of all transactions to make it convenient for bookkeeping purposes. In instances wherein you cannot cope with these complicated tasks due to the demands of the business, you can always opt to hire a bookkeeper or an accountant. Annual income taxes have to be paid and this includes whatever income has been gained from the one-business endeavor.

How To Optimize Your Business YouTube Channel Read more

How To Optimize Your Business YouTube Channel

With more than 800 billion view per month and over 1 billion users worldwide, YouTube is becoming a powerful platform for business exposure that can no longer be ignored if you want to stay in the game. It is difficult, however, to stand out among so many brands, businesses, channels and videos. So, is there something you can do? Surely, and here are the top tips of the best web video production specialists, who believe there is more than simply coming up or paying for high quality videos if you can’t get anyone to watch them.

Freshen up the design and setup of your channel

Don’t simply take your fine-looking videos and upload them at random to a channel that bears absolutely no signs of your brand. Take the time to design an attractive and welcoming channel that is easily associated with your business. There are a number of features available to you to do that, such as uploading your logo, customizing the background, adding a description of your business and connecting the channel to your social profiles in other platforms. Don’t forget to set up the keyword tags for your channel to make sure that interested viewers have a way of finding you in the ocean of video content out there.

Have a content strategy in place

Don’t simply post a few promotional videos and hope that people will keep returning to your channel automatically. It is essential to frequently update it with new content that is strategically selected and created. For example, include video tutorials, testimonials from happy clients, trend watch videos for your market, etc.

Attend to the details

There are a number of details where you can go wrong with your video marketing strategy. For example, don’t miss the chance to add an effective call to action either within the video or in the description. Additionally, you can place annotations within the video to emphasize the calls to action or to provide links to further information. The thumbnails you choose for your videos are also key, as the right selection will ensure that someone who comes across your video will actually click to view it. Each video comes with a set of keyword tags that should not be ignored. This is how YouTube picks out video search results for viewers and just like in a search engine, this keyword lists needs smart optimization to ensure that you are reaching the right viewers. Include social media share buttons and let your viewers know how they can continue the conversation. You can use the comments section to start meaningful and relevant discussions on the topics you are covering.


Finally, take the time to set up a few playlists that cover distinctive topics within your business or market. In this way, viewers can continue to watch your clips without having to run additional searches if the topic is intriguing to them.

When all is set up, continue to measure and analyse the results to get a feel of what works and what doesn’t and don’t be afraid to test new strategies. After all, what works for one business is not necessarily relevant to yours.