Betfair

OBJECTIVES - To produce an addictive football themed game to help promote Betfair's pan-European offering during the course of the World Cup.

RESULTS - A cutting edge 3D football game with simple but addictive gameplay. Available in 7 European languages. Over 140,000 visits in its first weekend since launch. 10% click through to the Betfairfootball.com website. Over 40% of users interacted with Facebook.

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Christmas is coming?

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Six Nations

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