Advergaming is simply the combining of interactive gaming technology with an advertising message. Advergaming generates results by capitalising on two factors:
- Rich Media produces higher response rates than traditional online advertising.
- A game provides entertainment for a longer period of time resulting in positive brand recognition.
What we do:
Through close dialogue with you we identify your online marketing requirement, be it:
- Improvement in media effectiveness
- Data acquisition
- Customer acquisition
- Brand awareness
- Compelling website content
With the resources of 500 developers worldwide and a catalogue of over 1500 games to choose from we then apply the right game to a banner, microsite or it's own domain to meet your objectives with measurable ROI.
Evidence - If you don't believe us
Advertisers who have experienced advergaming say the methods lead to increased brand awareness, customer loyalty, product and product feature awareness, site traffic and time spent on site.
Denise Garcia, principle analyst and research director at GartnerG2
More advertisers will begin to recognize video games as yet another media vehicle, and continue to establish partnerships with major gaming companies as a way to intertwine their message within the gaming environment.
2004 prediction by James Kiernan, Associate Media Director for FCBi
