Why Games?
Casual Games are games that are developed for the mass market as opposed to the 'Hardcore' console games market. They are fun, quick to access, easy to learn and addictive and most importantly, unlike 'traditional' console games, they require very little commitment from the player. Over 500m people play casual games online every month with a split of 52%/48% female/male. Casual games are replacing television viewing as a key stress reliever after work and during lunch hours. Casual games are usually played in short time increments (Average play time of 7 mins) -though its common for people to play one game after another for many hours.
Advergaming is simply the combining of casual gaming technology with an advertising message. Advergaming generates results by capitalising on two factors:
- Rich Media produces higher response rates than traditional online advertising.
- A game provides entertainment for a longer period of time resulting in positive brand recognition.
A fun, well targeted advergame can produce unrivalled results for a clients campaign. A user who is exposed to the brand for a sustained period in a fun way has a higher propensity to react positively to the brand and ultimately to respond to a call to action. The main measurable results that Advergames produce are:
- Increased traffic to a clients site/microsite.
- Generate high levels of opt in email addresses.
- Brand/Product awareness.
Advertisers who have experienced advergaming say the methods lead to increased brand awareness, customer loyalty, product and product feature awareness, site traffic and time spent on site.
Denise Garcia, principle analyst and research director at GartnerG2
How We Work!
Dependent on the stage of the project Advergamer will work with you to ensure you deliver a fun, playable game. Our main functions are:
- Idea generation
- Based on the objectives of the campaign we will deliver proposals that will ensure the end product appeals to the target audience.
- In most cases we will send you examples of the types of games that work for that audience.
- Production
- Our development skills are specific to making playable games.
- High production values produce a slick professional end product.
- Multi platform experience ensures games work across platforms from Social Media to iPhones. Our games are produced to seamlessly work together to meet your needs.
- Design
- An in-house design team who are used to working with agencies creative departments ensures a smooth process and that the end product is on brand and meets your own high standards.
- Seeding
- Our lengthy involvement with published sites has enabled us to build a network of game sites that we work with on a regular basis. This network can be used to promote games to a huge casual games audience both globally and more locally -as required.
- Consultancy
- We are happy to provide you with consultancy on your current and future projects to ensure your strategy meets its targets. We will supply you with a full written report on the end product with suggestions for any changes that may help the game gain more exposure.
- Our experience of all things gaming also means we can advise on the latest issues in the world of casual gaming. From MMORPG to Social Gaming to Latest technology.
Quotes:
'Thank you all for your work on the game, we are really chuffed with the whole thing, not just the results but also the process/guidance/feedback that made the whole thing pretty much seamless andenjoyable to work on.'
Lucy von Weber - Project Manager
South West Wales Tourism Partnership
